We are thought leaders.
We are international, business savvy, innovators, scientists and most of all, we are here for you.

Why us?

Trusted by international leaders

Our approach is appreciated and trusted by business leaders of top notch international organisations. We strategise with C-level suite, train and coach hundreds of global leaders yearly, provide frequent online leadership training and are proud to be valued by executives in organisations like Marel, Mars, Thermofisher, Loreal, Pfizer, Mondelez, Rothkötter, NBCU, Aviva and Unilever.

Simple and clear methodologies

We love simple and practical models. We design our training to be modular, sequential, practical and flexible so that it can be customised to meet personal or organisational needs. We also offer strategic tools that are simple to use, fun, practical, no-nonsense, original and memorable, so to create a clear mindset shift, instrumental to a sustainable transformational journey.

Exceptional qualifications

All our consultants and coaches are accomplished professionals, with top notch leadership and coaching credentials from world class academic and business training institutions (CTI, ICF, IMD, TIAS). They are themselves accomplished corporate leaders with extensive experience from international positions in companies like P&G, Marel, J&J, Mars, Philips, Sony, Norsk Hydro, Stork, Micromec, Yara.

Multicultural and diverse

Diversity of ideas is our Core Value: we believe it is the birthplace of true innovation and human evolution; we are role models of unleashing the power of diversity. We are international, speak many languages and have worked in several countries on 5 continents; you can count on us to relentlessly challenge perspectives and assumptions in order to continue to learn and capitalise on differences.

What they say about us

Thanks to the Grooa training, our Commercial Team has learnt improved negotiation skills that makes them more engaged, confident and effective; Laura has also helped me personally to become a more influential strategic business partner, and to contribute at best with personal and professional satisfaction.


Carla Guaraldo, HR Manager Universal Pictures (Italy)

Being coached by Laura was a positive and empowering experience. It has made it easier for me to make better choices and given me more energy in my everyday life.

Anne Mette Langholm, HR Director Talent Development, Yara International (Norway)

Helped me better overcome a conflict situation in my team and be at my best as a leader. 

Csaba Burjan, MD Unilever Food Systems East Europe (Hungary)

The Executive Coaching program with Laura helped me overcome the anxieties and self-doubts that used to hold me back in the past; it gave me practical tools to boost my confidence and increase my effectiveness, so that I am now much more at ease when negotiating with tough Key Clients and demanding internal stakeholders.

Carla Guaraldo, HR Manager Universal Pictures (Italy)


 Our Media Partner for the Eindhoven Region: Eindhoven News, Daily News in English for the international community