Who are we?

Based on the groundbreaking work of our founders, Laura Lozza, Jos van den Nieuwelaar and Monica Garcia, we consult, train and coach international leaders to create innovative, engaged, diverse, happy and productive organizational cultures.

Laura Lozza

Laura Lozza

Founder of Grooa
Monica Garcia

Monica Garcia

Jos van den Nieuwelaar

Jos van den Nieuwelaar

Why us?

Trusted by International Leaders

Our approach is trusted and appreciated by leaders around the world. We have trained and coached hundreds of international leaders in blue-chip business organizations like Oracle, P&G, Unilever, Mars, Yara, SKF, Aviva, NBC Universal, Lego, Kraft Food, Mondelez. We are consulting on innovation and organizational strategy at Board C-suite level.

Simple and clear methodologies

Our training is modular, sequential, practical and flexible; it can be customized to meet personal or
organizational objectives.

Let us help you:

  • Increase employees engagement and satisfaction
  • Increase resilience to change and uncertainty
  • Create a courageous culture of open dialogue and innovation

Exceptional qualifications

Our consultants are professionally trained leaders, coaches, and instructors (CTI, ICF, IMD, TIAS). They are themselves corporate leaders with extensive experience from international positions in companies like J&J, Marel, Mars, Norsk Hydro, P&G, Philips, Sony, Stork, Yara; hence they fully understand your corporate challenges.

Our founders have stellar academic curriculums and are life-long learners, specializing in the cross-disciplinary field of science and human behavior (cognitive and behavioral neuroscience).

Multicultural and diverse

We are an international and diverse team, we speak several languages and have worked in and with
countries of the five continents; we fully understand the challenges of cross-cultural communication
and have learned to capitalize on our differences.

What they say about us

Thanks to the Grooa training, our Commercial Team has learnt improved negotiation skills that makes them more engaged, confident and effective; Laura has also helped me personally to become a more influential strategic business partner, and to contribute at best with personal and professional satisfaction.Carla Guaraldo, HR Manager Universal Pictures (Italy) 

Helped me better overcome a conflict situation in my team and be at my best as a leaderCsaba Burjan, MD Unilever Food Systems East Europe (Hungary)

Being coached by Laura was a positive and empowering experience. It has made it easier for me to make better choices and given me more energy in my everyday life.Anne Mette Langholm, HR Director Talent Development, Yara International (Norway)

The Executive Coaching program with Laura helped me overcome the anxieties and self-doubts that used to hold me back in the past; it gave me practical tools to boost my confidence and increase my effectiveness, so that I am now much more at ease when negotiating with tough Key Clients and demanding internal stakeholders.Tatyana Tsaneva, Regional Head, Corporate Clients, Societe Generale (Bulgaria)

Visiting addresses

We can be visited in several countries, but please make an appointment first.


Manglerudveien 93,
0678 Oslo

The Netherlands

Den Hoek 33,
5421XG Gemert


Schürmannstrasse 28,
48351 Everswinkel

Grooa Inspiria Center

Den Hoek 33,
5421XG Gemert