The Grooa History

Grooa is registered in Norway as a limited responsibility firm (AS), privately owned by 4 shareholders (will become 5 in 2015).

Our focus is on Inspiring Innovation and Inclusion via Coaching, Mentoring and Strategic Consulting. We work with international Companies and international Leaders.

We land retainer contracts with Key Accounts Marel (machinery and engineering) and LandGefluegel (food processing) to help design and implement their Technological Innovation and M&A strategies. We also regularly work with Yara International and Coach-in-a-Box with Leadership Training and Executive Coaching. In the Grooa organisation, two partners and one associate obtain executive coaching certification and ICF accreditation.

Leadership Development and Executive Coaching projects with Mars, Yara, Universal Pictures Italy, Royal Canin Norway, Royal Canin Switzerland and Coach-in-a-Box. Work begins on a proprietary model of Inclusive and Innovating Leadership, based on daring to productively disagree.

pre-launch of “The CLEAR Mindset”. The first “CLEAR” workshop is held in Den Haag.

Launching “The CLEAR Mindset” Workshops in Amsterdam (June) and Milan (November).

The Grooa Inspiria Learning Center. Plans for the new Grooa venue are approved by the Board. Ground work starts in Netherland, solar panels are installed on adjacent building to supply energy.

The CLEAR Mindset” is presented in Paris, during a workshop organised by OptionsRH. Laura Lozza’s book “The 7 qualities of brilliant Executive Coaching” is published online by Bookboon. Leadership Coaching is extended to more leaders working at the European operations of international companies (e.g., Mondelez, AVIVA, Tata Steel, McDonalds)

Opening the Centre. Initial workshops are held at the new Center: Mindful Leadership with Shinrin You (walks in the Grooa Inspiria forest) and CLEAR.

Publishing “A CLEAR Mindset”, Laura Lozza’s second book, is published online by bookboon.com.

Inauguration. The Grooa Inspiria Learning Centre is inaugurated with 80 participants. Watch video of event here.

Publishing. “Giving and Receiving Feedback”, Laura Lozza’s third book is published online by bookboon.

The Grooa Inspiria Learning Center hosts numerous “CLEAR Mindset” workshops as well as team facilitation of strategic projects (e.g. Mars) and team alignment retreats (e.g., Pfizer).

We add a second floor to the Center, with sleeping accomodations. Extensive online Executive Coaching programs with BP, Mondelez, Abvie, and Schibsted.

The Inspiria Center is closed during Covid, but online programs continue. We digitalise some of our key workshops and offer them online.

LIS Woman: Learning and Networking Membership for International Businesswomen who are, or aspire to be, at executive/C-suite/board level, invitation-only program.

We reopen the Center, revamping the CLEAR Mindset workshops (e.g. with Yara). We start a Strategic Transformation at a key meat producer, in collaboration with the UNDP, to introduce the SDG Impact Standards as an integral tool for decision making. We continue coaching several CEOs and senior directors at Mars and BP.