Professional Coaching helps improve lives, relationships, and business performance.
All Grooa Coaches are professionally trained and ICF certified. Our Programs are typically carried on online.

What is coaching?

Coaching is a transformative process that unlocks
a person’s potential to maximize performance
in each aspect of their lives.

It helps each person change in the way they wish, helping them go in the direction they want to go.

It supports a person at every level in becoming who they
want to be.

It builds awareness, empowers choices, and leads to change.

Executive Coaching at Grooa

Our Executive Coaches specifically explore fully what the client wants from the sessions, establishes measures of success for the client, and ensures that both client and coach are clear about coaching purpose.

Further, the coach regularly checks whether the direction of coaching is continuing to serve the client’s coaching purpose and makes changes in direction if necessary based on feedback from client. The coach creates a safe space for sharing, listens, provokes, asks powerful questions and uses direct communication in order to encourage awareness and works in partnership with the client to design actions (including thinking, creating and doing) for the clients’ learning experimentation. The coach holds the client accountable for the learning and personal transformation.


Self Awareness: Understanding who we really are, what motivates us, and how we are perceived by others, helps us calibrate our behaviour with our intention. With clarity about our purpose and values, we can learn to be more consistently impactful and authentic, and can reach a higher degree of personal fulfilment.

Self-Confidence and Self-Esteem: Through coaching we can identify ways to better manage our emotions, by focussing less on our “inner judge” and more on doing our best “in the moment”.  Learning to trust ourself and to value who we are, can bring peace of mind, make us more productively assertive, reduce counterproductive defensive behaviours, and allow us to be at our best in our own unique way.

Building on Strengths: An essential part of co-active coaching is the focus on cultivating our own unique strengths rather than over-dwelling on correcting weaknesses.  Knowing our own strengths means that we can better chose how to behave and act when facing challenges, making us more resilient, positive, innovative, and better performing.

General Flow of a complete Executive Coaching Journey


  • Discovery Questionnaire
  • Discovery Session
  • Optional Prism Brain Mapping (self/360)


  • Goals Setting
  • Defining Detailed Program
  • Optional 3-way with boss


  • Coaching Sessions
  • Both Flexible and Guided
  • Step by Step Milestones


  • Conclusion
  • Recap of Achievements
  • How to Sustain Progress
  • Optional Post-360
  • Optional Follow-up

Executive Coaching Testimonial

A Transformative Executive Coaching Experience

Victoria Abramova

General Manager Mars Wrigley France

I had the luck of collaborating with Laura — an exceptional executive coach who has positively impacted my professional journey. Her guidance helped me to recognise (and celebrate) my strengths, foster self-belief, seamlessly integrate into a new team culture and role, and navigate challenges with a positive attitude.

From the very beginning, Laura’s approach of telling stories and provide real life examples from her own experience made a real difference to me. She always takes the time to listen and understand in detail my unique situation, goals, and aspirations. Through a combination of thought-provoking conversations, targeted exercises (including some homework), we uncovered my strengths, some of which I had never fully appreciated.

One of the most remarkable aspects of this coaching journey was the way Laura helped me cultivate self-belief, instilled in me a sense of confidence. I learned to trust my instincts, listen to my emotions, get rid of stories in my head.
Laura played a pivotal role in my integration into a new team culture and role – while a move to a bigger role in anew to my country. She provided invaluable insights into team dynamics (I am still using many of these insights and tips), communication strategies, including great support she provided for building my Day 1 message, and leadership approaches, which allowed me to quickly become an integral part of my new environment. This support ensured a smooth transition and helped me establish strong relationships with my colleagues and new teams, news bosses as well.

Perhaps one of the most significant transformations I experienced was in the realm of emotional intelligence. Laura helped me develop a greater understanding and comfort with my emotions. This newfound emotional intelligence enabled me to connect more authentically with others, resolve some internal conflicts, and navigate complex interpersonal dynamics that was hard for me for quite a long time.
It was indeed a great transformational journey, thanks to the incredible guidance, wisdom, and support of Laura.

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    Executive Mentoring

    Executive Mentoring is a transformative process that helps a leader to: grow wisdom, broaden perspectives, and design a path to best deploy their skills in the professional context.

    The specific Grooa Model of Executive Mentoring is based on three main Pillars: Neuroscience of Leadership, Vertical Development and use of Storytelling.

    Benefits Of Mentoring

    Tangible benefits that can be expected from an Executive Mentoring Program are:


    Not influenced by internal agenda, the external mentor provides an objective point of view that can help thinking creatively about current and future career choices, challenging assumptions, identifying new ways on how the leader can impact and contribute to an organisation, as well as offering actionable feedback for further professional development.

    Broader perspective

    An external mentor with corporate executive experience can bring new insights to the table, and fresh ideas that might not have been considered before, also providing examples of how things can be alternatively tackled. This can be especially useful when working on big-picture strategic visions, negotiating with external partners, or engaging with a very diverse workforce.

    Personal wisdom

    The most important advantage of having an external mentor is the opportunity of “smartly mulling” over issues. In the day to day business context we maybe hesitant to field half-baked ideas, or engage in explorations of conflicting insights; we may want to get to a fast conclusion.  By deliberately setting aside time to ruminate on challenges, external mentors encourage mentees to explore different angles, consider alternative approaches, and reflect deeply on the underlying issues at hand. This helps develop creativity, critical thinking and enriched wisdom from shared insights.

    Get in touch


    We are always happy to hear from you, feel free to send us your comments, suggestions, or feedback.If you would like to receive some more information, we are also happy to share some of our additional examples, or arrange for an informal free and non-binding online chat.