Cristina Parma (L’Oréal) excited us with unexpected insights into the worlds of street art, virtual travel and app-based community. An art scholar, successful international marketeers of luxury products from Armani to Lanvin, currently in charge of the most important real estate program at L’Oréal – the revamping of the historical Rue Royale Headquarters in Paris, her life is dominated by unstoppable curiosity and fascination for collective human creativity. Already a member of the “Space-Invaders” community, she found the connection to the world of street art and virtual travel a fantastic antidote to the depressing solitude of the pandemic, eagerly searching on Google Earth the secret places where the Invader had placed his mosaics (“invading” public spaces).